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Slurpee Van
RV Wrap Illustration
Slurpees are an American institution, one built out of primary colors and high-fructose corn syrup. They represent youthful summertimes, an idyllic past of driver’s permits and perfect metabolisms.

Spreading the gospel of more being more, this RV for this iconic 7-11 brand traveled to Warped Tours around the U.S. Every inch was crammed with blobs, squiggles, and pizza slices exploding from inside — you can practically hear the Epitaph bands floating across the parking lot in the background.

Fall National Meetings 
Environmental graphics
Taking over Target Arena in downtown Minneapolis each year, Target invites managers from its stores across the country to come for a weekend of bonding and celebration. This is no small to-do — Target had a surprise performance from Gwen Stefani in 2016.

While designing a book or an app are radically different in many ways, they’re quite similar when it comes to viewing distance: they’re objects held at a comfortable reading distance. With large environmental graphics, you’re presented with the challenge of thinking about what’s a comfortable distance for an average human standing in a room and how a busy venue with bodies passing around the viewer disrupts that process. You have to think about what gets their attention from 20 yards away and what makes them stand there and take it in when they’re 3 feet away, how the reader can actually manage to take in info with the dull roar of the background and a few bodies intermittently passing in front of them.

Opportunity Fair
Environmental Graphics
The graphic elements for this aren’t really anything to get excited over. While meticulously considered, they just quietly did their job. With the Slurpee RV at the top of this page, by contrast, it’s all about arresting your attention. Taking center stage for this event put on by Starbucks, setting out with the goal of hiring 100K young people, were the aspirations and future success of each and every young person in attendance.

A key consideration here was thinking about what it’s like to be someone who has never attended an event like this and how it feels to walk into a large arena full of bewildering options. Where do you go first? You’re here to impress employers — how do you not look foolish? Making sense of the world, creating a systematic and plainspoken environment, was the pragmatic job the graphic elements at this job fair were tasked with.

Coffee Tumblers
Starbucks, Stanley, and SBC (Seattle’s Best Coffee)
Illustrations and Graphic Components
A coffee tumbler is more than a smart way to keep your coffee warm or cool, it’s a little statue that you keep on your desk. As such, it’s as much a fashion accessory as it is drinkware. 

“The Love Pack” Valentine’s Gift Pack
Jones Soda
Lettering, Illustration & Packaging 
In the early to mid-2000s, Jones Soda made a name for themselves with novelty gift packs: their Thanksgiving flavors of sodas, turkey and gravy most notably, made international headlines. They extended these gift packs to other holidays, this “Love Pack” their offering for Valentine’s Day: boxers and a “Spin the Bottle” game on the back of the packaging perfectly complemented two bottles of their “Love Potion #6” soda flavor.

Kids’ Art Kits
Eye Can Art
Illustration & Packaging 
A lot of art kits for kids are about producing formulaic outcomes: create this butterfly out of beads, make this house out of popsicle sticks. Eye Can Art was started by three childrens’ art educators with the mission of empowering true education, of opening up a world of possibility and imagination with art kits that invite experimentation and radical play.

Kids’ Bikes
K2 Sports
Illustrations and Graphic Components
Everybody remembers their first bike. A bike is likely to be a Christmas present, something special in a child’s memory.

The graphics have to live up to that.

This full line of kids’ bikes started with one simple question: “What’s an immersive world a child can get lost in?” That turned into different answers for each segment of the line: little girls’ bikes turned into a bubbly cloudscape while boys’ bikes featured robot-dinosaur hybrids.

On the production end of things, a bike is an extremely unruly set of surfaces — a kids’ bike chain guard is probably the largest uninterrupted canvas you have to work with and that’s got a big hole in the middle. Considering how a series of oddly shaped stickers functions together to form one graphic impression on the sales floor is one part of the considerations in production, then there’s the thought of how you can set it up so it’s as easy as possible for Chinese factory workers to aplly the stickers.

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